PRESS RELEASE: Connect DFW Brings Back Inspiration from National Leadership Conference

IRVING, TX – Connect DFW recently attended the National Leadership Conference in Dallas, Texas, bringing back inspiration from the conference itself while the team was brought closer together by the travel experience.

Top performers from the Connect DFW team were thrilled to return to the office with fresh approaches to providing the very best for their clients. The conference offered great opportunities for networking with top performers from the industry, both during the day and at after-hours social events. The firm’s most accomplished executives were able to gain insight into what makes other high-performing marketing professionals successful while also sharing advice of their own. Industry gatherings like this also bring together the brightest technological minds, and team members received an up-close look at some of the latest research methods and data analysis tools.

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Connect DFW Knows the Best Marketing is Interactive

ConnectDFW has become a leader in sports and entertainment marketing through unique promotional campaigns. Our home base of Dallas/Fort Worth features a rapidly growing population with a very young demographic, and we fully appreciate the value of an interactive marketing approach.

When it comes to reaching a diverse and expanding audience, there is really no substitute for being able to connect with people in a direct and vibrant way. Here are some key elements of interactive marketing that make it such an effective method:

• Going Beyond Metrics:  Traditional metrics may track website visits or email click throughs, but they aren’t able to provide data for follow-up. Interactive methods allow for deeper customer experiences and more actionable information.
• Engagement:  Capturing the attention of your ideal audience is always a challenge. Allowing them to interact directly ensures that they are more educated and feel like a valued customer instead of simply feeling like a target.
• Efficiency:  Capturing more in-depth data from prospective customers allows marketers to adapt quickly and address needs. No time is wasted on prospects with a low interest level in your product or service.
• Extension:  Repurposing marketing content is a great way to expand a promotion. Breaking it up into components tailored for different audiences can help you reach a wider audience efficiently.

The benefits of a dynamic outreach strategy are many. It allows for a deeper connection with potential customers and enables adaptability at a moment’s notice. Connect DFW will continue providing our clients with striking interactive promotions that deliver consistently striking results.